Monday, May 23

Jodi Bieber - Real Beauty series


Jodi Bieber - Real Beauty (bio)

(following summary taken from site)
This project is an extension of a Dove billboard advertising campaign in London showing ordinary women in their underwear advocating and speaking up for Real Beauty. Advertising campaigns don't usually draw her attention, but this one did. A model sitting next to Jodi on the way from London to Paris emphasized the extent to which Photoshop is used to enhance beauty. She was not in the least bit concerned about the rings under her eyes as these imperfections would easily be erased after her photoshoot. A BBC radio documentary spoke about an increase in the cases of black anorexic women in South Africa, as the full figured body which was once more favorable is no longer as desirable as Western body shapes.

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